fromAdExchanger
8 months agoNews Publishers Are Banding Together To Beat Brand Safety Blocking | AdExchanger
"Our goal here is twofold," said Matt Prohaska, CEO and principal of Prohaska Consulting. "To move dollars back to news publishers, and to help buyers combine scale with safety while buying many publishers at once - without having to spend money on [brand safety] tech that doesn't do what it's supposed to."
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