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#programmatic-advertising #private-marketplaces #deals-api #sspdsp-integration #supply-side-platform
Marketing tech
fromMarTech
3 days ago

IAB Tech Lab proposes Deals API for programmatic advertising | MarTech

IAB Tech Lab's Deals API standardizes SSP-DSP deal data syncing to reduce manual errors, increase transparency, and improve private marketplace transaction efficiency.
Marketing tech
fromExchangewire
2 months ago

Novicue's SSP Delivers Remarkable Features with Real-Time Data Insights & Transparent Pricing - ExchangeWire.com

Novicue's SSP connects advertisers, publishers, and ad exchanges while delivering advanced targeting, real-time insights, and custom PMP deals to maximize campaign value.
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