#private marketplaces
#private marketplaces

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AdExchanger

How SHE Media Helps Diverse Publishers Break Barriers To Ad Budgets | AdExchanger

Third-party cookies and brand safety blocklists make it difficult for marketers to reach underserved audiences in the open programmatic marketplace.

Private marketplaces (PMPs) offer a solution by allowing advertisers to reach specific audiences and tailor brand safety guidelines. [ more ]

Digiday

TV and streaming ad buyers prefer programmatic purchases through private marketplaces, while sellers lean towards programmatic guaranteed deals.

Some programmatic guaranteed deals now include spend commitments, blurring the lines between PMP and PG models. [ more ]

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